Ligia Dias started out in ready-to-wear and worked for a time at Lanvin before detouring into jewelry, in the process winning the Andam prize for Young French Design in 2009. No sooner did Rei Kawakubo get a load of her povera approach—i.e. mounting humble washers and grapplers on grosgrain to render them haute, and mixing bourgeois pearls with run-of-the-mill chains or hand-painted wood—than she ordered a pile of pieces exclusively for the Comme des Garçons boutique in Tokyo.
So the Situation (Jersey Shore eh um beef cake? whatever) will be debuting his clothing line soon. The line has been described as "couture line of high quality wearable art" Hmm for those of you who don't know it seems people like to throw the word couture around a lot but rarely use it right.
Haute couture refers to the creation of exclusive custom-fitted clothing Haute couture is made to order for a specific customer, and it is usually made from high-quality, expensive fabric and sewn with extreme attention to detail and finish by the most experienced and capable seamstresses, often using time-consuming, hand-executed techniques. Couture is a common abbreviation of haute couture and refers to the same thing in spirit.-Wikipedia
I don't want to jump to conclusions but I wonder if The Situation's line of t shirts and outerwear will really live up to it's "expectations" We shall see!
I just hope it won't be any of this!
One thing I can say for sure the boy does know how to brand himself!